Friday, 9 May 2014

Nintendo Appologizes For Tomodachi Life Same-Sex Exclusion - Is It Too Little Too Late?

Nintendo have today issued a further apology to ts fans following the mass outcry about the lack of same-sex couples in their upcoming life simulation game, Tomodachi Life, which is scheduled to be released in America and Europe on the 6th of June 2014.

Nintendo had previously defended its position about the lack of same-sex marriage within the game by claiming that the game was "Not a social commentary" on gay marriage. Today however, Nintendo sought to clarify their position via a message posted on the Nintendo website. The full message can be read below:

We are committed to fun and entertainment for everyone

We apologize for disappointing many people by failing to include same-sex relationships in Tomodachi Life. Unfortunately, it is not possible for us to change this game’s design, and such a significant development change can’t be accomplished with a post-ship patch. At Nintendo, dedication has always meant going beyond the games to promote a sense of community, and to share a spirit of fun and joy. We are committed to advancing our longtime company values of fun and entertainment for everyone. We pledge that if we create a next installment in the Tomodachi series, we will strive to design a game-play experience from the ground up that is more inclusive, and better represents all players.
Sourced from:

Tomodachi Life's exclusion of same-sex couples (however unwitting that exclusion might be) has angered many fans and attracted the attention of Gay and Lesbian Rights groups such as GLAAD. A Spokesperson for GLAAD recently criticised Nintendo:  "In purposefully limiting players' relationship options, Nintendo is not only sending a hurtful message to many of its fans and consumers by excluding them, but also setting itself way behind the times," [Sourced from:]

It is yet unclear whether the lack of same-sex relationships in Tomodachi Life will definitely have an adverse effect on sales when it is released in Europe next month, but it is a shame that Nintendo did not consider this issue before choosing to release the game to a Western audience. Let's all hope video games producers can learn a lesson from Nintendo's mistake and make games without such inequality in the future.

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