Sony have launched the official European PS Vita trailer. The trailer features the brand new slogan: 'The World is in Play,' and features people in almost every walk of life (from beauticians to train commuters etc,) taking part in movie-style scenes that seem to show them in a variety of videogame genres, all claiming to be part of a world which merges the boundaries of gaming and real-life.
The expensive one-minute trailer shows a definite move towards a more cinematic form of videogames marketing, as first seen in the early nineties, and also shows Sony's commitment to advertising their latest handheld.
The trailer is part of a multi-million pound advertising campaign, which Sony hopes will help to promote the PS Vita throughout Europe. In America, Sony is reportedly spending over $50 million to promote the console.
The PS Vita is focused not only on ordinary videogaming, but on Social Networking and social gaming, which is very strongly implied in the trailer. It is only a few days before the PS Vita's release in Europe on the 22nd of February, but it is already shaping up to be an interesting gaming device, even though there is no way of knowing whether the handheld device will be successful in the current gaming market. Only time will tell...
Don't forget to check in with Mini Gamers after the 22nd of February for our full hands-on review of the PS Vita!
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